JARROD DEATON

FOUNDER

operator

fixer

FIX BEFORE YOU SCALE

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WEEKLY NEWSLETTER

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RELEASED EVERY SUNDAY

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FIX BEFORE YOU SCALE ✦ WEEKLY NEWSLETTER ✦ RELEASED EVERY SUNDAY ✦


CURRENTLY BUILDING:
Three Mills Bakery


PREVIOUSLY BUILT‍ ‍
Two Before Ten Coffee Roasters
✦ 10 Yards ✦ A.Baker

What I do

I run a bakery. Three Mills Bakery. Five sites across Canberra, 115-odd really great people on the team, making long fermentation sourdough, and a croissant pastry that took gold at the Sydney Royal this year. Loving every part of it growing it.

I write about it. Fix Before You Scale is published every Sunday. I share the messy thoughts behind decisions that helped us from inside the business. They’re written while they're happening, not years later with the ending tidied up.

I occasionally work with other operators. I help food and hospitality businesses fix what's under the surface before they scale it. Strategy, operating model, the stuff that keeps you up at night. We’re all in the same game building a better food future.

FIND ME AT

Three Mills BAKERY

Point of view.

There’s a lot that’s F**ked about how we feed people today.

Bread used to be flour, water, salt and time, plus a person who knew what they were doing.

Somewhere along the way it became a spec sheet. Softer, whiter, cheaper, longer on the shelf. Most of what we eat went the same way. Not because any single person made a bad choice. Just the result of decades of drift.

But I think operators can build it back.

One business at a time, with the best people they can find.

That's what I'm doing, and that's what I write about.

Join other founders and operators reading detailed articles on Substack

It's the Sunday reading I need to come into Monday firing on all cylinders.

A man smiling in a brewery, wearing a baseball cap and a black long-sleeve shirt with a brewery logo, standing in front of brewing equipment.

Laurence Kain
Founder, Capital Brewing

Logo of Capital Brewing Co. with a black and white design.

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INSIGHTS every sunday

Fix Before You Scale is for founders and operators who've built a great business and are now feeling the weight of it.

A bigger team, more complexity, less aligned. Margins thinner than they should be. And the same problems every week.

You're not failing. You're stuck somewhere between mess and momentum. This is where most food businesses break, or rebuild.

Join other founders and operators reading my detailed articles about solving for this.